Why It’s Important to Have a Blog Website in 2010
Before we get into answering the question posed above lets have a look at some interesting facts.-
It appears, if there was a list of the most influential things right now that are going on in the world we live in, then surely the internet would be at the top of any ones list! We all know a lot of people (some really close friends, or maybe even someone closer to home) who seem to miss out on a big part of their day when they don’t get a chance to log on to their Facebook accounts. And get this little nugget of information, if you add up the population of accounts on Facebook, it would qualify as the 3rd most populous country in the world. Wifi cellphones are now a very big part of the cellphone-using market and it is no longer the norm to not have email and internet connectivity. Businesses have totally made use of e-mails as a very cost efficient way of keeping in touch even when you’re countries away.
Today, businesses invest in a lot of internet marketing collaterals also. Examples are website, e-catalogues, sponsored pages and blogs. Among all these things, blogs are the fastest growing viral marketing tools. Here are the major reasons why:
Blog = Promise to Update
When you hear the word blog, you are reminded of something that is updated regularly. There’s a reason why they are also called online diaries. If you keep a blog, and then you start posting really good content, or even just a content that will interest page visitors, that will give them the incentive to keep following your blog. As opposed to a website, a blog looks really empty and “silent” if it has not been updated for some time. This perception of blogs also softly pressures you to update your blog regularly. This works for you if you want to make and keep a good impression with an audience.
Keep a Niche
A blog is like an all in one information hub. It’s also great to make and carve a niche if you have a blog. If you sell a product or you’re trying to promote a company, a person or an advocacy, you can use the blog to post relevant content (articles, images, videos, studies, etc.). It’s lighter than a website when you talk about memory and bandwidth (so it usually loads faster) but you can still jampack it with a lot of high quality content.
Thicker Web
It is easy to build links with blogs and to gain a higher ranking on the search engine results pages. Blogs are very link-friendly and with this, it will be easier for you to be seen once you have a blog. With this, information dissemination is faster, easier and more convenient. You’ll do yourself and your patrons a huge favor if you just keep a great blog network (linkbacks, ex-links, etc.) and invest in other paid link building strategies.
So really, a blog is a must-have if you want to carve an arresting presence online. Start investing in a high quality blog, pick a niche and start drafting your blog theme and market positioning.
